About this blog

News and analysis of developments in the enterprise communication industry and market with primary focus on Europe.

The author aims to tap into ideas, insights and thoughts of the readers to get varied perspectives.

Views expressed in this blog are solely the author's opinion and in no way reflect those of his employer.

Wednesday, March 14, 2007

FMC in deep shit

Over the past couple of years, several PTTs have dabbled with FMC. BT launched BT-fusion, a bluetooth variant in 2005. After a strong market push, stands at 3GSM and other events, communique from evangelists plus a subsidy to employees, the offer managed to attract around 13000 users. Feedback from users pointed to some disadvantages with the technology/service, something that the operator claimed to have addressed with its new offering- BT Openzone. However initial uptake has been conservative. Till date the service is used by some 10000 users.

In Europe, Deutsche Telekom launched T-one (their flagship FMC service) at CeBIT last year. And just before CeBIT starts this year, they announced to have dropped the service. It is understandable. The operator is facing a precarious financial health condition, a state that doesn't allow it to carry extra fat and non-functioning organs. It is said that the operator managed just a few thousand users inspite of aggressive marketing campaigns.

What does that tell of the future of FMC in Europe?

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