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News and analysis of developments in the enterprise communication industry and market with primary focus on Europe.

The author aims to tap into ideas, insights and thoughts of the readers to get varied perspectives.

Views expressed in this blog are solely the author's opinion and in no way reflect those of his employer.

Monday, June 25, 2007

Mobile challenge

I read an interesting observation is Vihaan's brochure that went-

Why does mobile have only 20% market share of phone calls, even though penetration is above 90% ?

I think this question emphasises the market opportunity and the challenge for a mobile operator. Of course, there are solutions in the market that can be used to tap the opportunity. Lets look at them-

1. Mobile operator deploys micro/nano/pico cells within enterprise premises. Enterprises get a private numbering plan, pricing scheme.
2. Mobile operator deploys mobile PBX that runs on the operators network and offers enterprise grade telephony features.
3. Mobile operators enter into a definitive agreement to handoff traffic to private wireless in-building networks

Each of these solutions have opportunities and threats associated with them. At this point in time, I am hearing of the use of option 1 at most.

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